Brian M. Hornback

Senior tech professional bridging the gap between engineering, sales, and customer success. I build things, sell things, and make customers love things — sometimes all in the same week.

20+
Years of Experience
$50M+
Revenue Influenced
200+
Enterprise Accounts
Energy

What I Do

I operate at the intersection of technical depth and business impact — translating complex products into wins, keeping customers successful, and feeding real-world insight back into what we build.

Win the deal

Lead with credibility in the room, architect the right solution, and make the business case land.

Make it stick

Pair adoption playbooks with hands-on guidance so teams ship, renew, and expand without drama.

Close the loop

Turn customer pain into roadmap clarity — rapid prototypes, AI/ML pilots, and crisp exec-ready narratives.

Technical Sales & SE

Turn complex technical products into compelling business narratives. Win against the competition by going deeper, not louder.

Customer Success

Build the kind of relationships that renew without negotiation. Drive adoption, expansion, and loyalty that generates referrals.

Product Strategy

Translate customer pain into product roadmaps. Bridge the gap between what engineers can build and what customers actually need.

AI/ML Integration

Practical AI applications that solve real problems. Not hype — actual tools that make teams faster and decisions smarter.

Data & Analytics

From raw data to actionable insight. Build dashboards and pipelines that surface what matters.

Team Leadership

Build high-performing teams from scratch. Hire right, coach hard, create environments where people do their best work.

Go-to-Market Strategy

Design and execute launch plans that capture market share. Align product, sales, and marketing to deliver coordinated campaigns that convert.

Revenue Operations

Connect the dots between sales, marketing, and customer success. Build the systems, processes, and metrics that drive predictable revenue growth.

Executive Storytelling

Translate technical complexity into board-level clarity. Build the decks, narratives, and frameworks that influence decisions and open doors.